This is more than a 3 star read, but not quite enough to round up to 4 stars. The potential for a fabulous story carried me through until a sudden shift in point of view. The main character, Bull, seemed to take a back seat to Sarah and the action became hers, with Bull fading into the background like a supporting actor. I lost a bit of interest at that point. Bull's character and background were more interesting, and though I was sympathetic to Sarah, she would have been better as a support to Bull. In fact, the dynamic between Bull and Ramblin' John Hastur was excellent. With Sarah, the tension was lost since she never actually met Hastur. The story abruptly changed focus to her family and background.
As for zombies, and gore - the horror elements were all there. For some reason I was less drawn into those scenes than I have been with other horror stories, such as HORNS by Joe Hill. I'm not certain why - just saying. On the positive side, SOUTHERN GODS plot and characters, especially Hastur and Bull, were very well drawn. This was quite a decent book, and one I'll remember for several elements, such as oily mouth'ed zombies.